Introduction to Business Casing

Introduction to Business Casing is a 1.5-hour online course where learners will be introduced to what a business case is, and how to build and frame a business case in order to create a presentation that aligns well with their prospect’s needs.




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CPSA MEMBERS NON-MEMBERS

Member Price: Free with your exclusive access code found here.

Non-Member Price: $69


Who Should Attend 

This module is for early-career sales associates looking for an introductory and foundational understanding of how to construct a business case, and how to use it to quantify the benefits of potential solutions for prospects and clients.​



Learning Outcomes 

  • Recognize the key elements of a Business Case
  • Apply the key elements to the sales process
  • Assess the benefits of their potential solutions
  • Create a strong sales presentation that aligns potential solutions to the prospect’s needs


Course Format 

This is a self-guided course available for use online. Students will work through a variety of readings, digital multimedia, and accompanying activities. This course can be done at your own pace in either one or multiple sessions. Learners will have access to the course for 90 days following purchase. 

Course Cancellation Policy  

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