CPSA Sales Training

The CPSA is dedicated to advancing the sales profession. CPSA courses offer salespeople the opportunity to upgrade their skills, advance their careers, and earn industry recognized designations.

Interactive sales training courses are offered in-class, online, or on-site, and are designed to give salespeople the skills and tools they need to improve sales performance.

Expert instructors prepare entry-level sales staff to succeed, take top performers to the next level, or upgrade and empower entire sales organizations. 

With training dates and locations across the country, there are options for everyone.

Check the course calendar now or contact us about customized, on-site training.

Register now     Request a training consultation

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Our Training


Essential Sales Training

Everything you need to succeed in sales, from consultative selling techniques to sales communication strategies to self-management.

Fundamentals of SellingCourse Format: Blended or Online
Education Hours: 35
Level: CSA
Pre-requisites: Min. 6 months sales experience
CPSA's first fully aligned course that meets the requirements for the CSA designation. Whether you're a seasoned pro looking to be more consultative, or new to the profession, this course can help you improve your sales performance.

Advanced Selling

Take your sales skills to the next level. Adapt your communication and negotiation styles, grow profits and increase client satisfaction and retention.

Advanced ProspectingCourse Format: Blended
Education Hours: 10
Level: CSP
Pre-requisites: Min. 4 Years sales experience
Learn to prospect with a purpose by building up your ideal client list and maximizing the returns on your time spent prospecting. Take your sales skills to the next level. Adapt your communication and negotiation styles, grow profits and increase client satisfaction and retention.
Strategic Account ManagementCourse Format: Blended
Education Hours: 18
Level: CSP
Pre-requisites: Min. 4 Years sales experience
Build lasting relationships and maximize the revenue potential of key accounts by taking a more strategic approach to account management.
Mastering Objections, Negotiations, & ClosingCourse Format: Blended
Education Hours: 10
Level: CSP
Pre-requisites: Min. 4 Years sales experience
Learn to prepare for negotiations effectively so you can confidently navigate difficult sales conversations that stop deals from closing.

Sales Management Programs

Drive success across your organization by developing sales strategies, applying effective coaching techniques, and more.

Professional Sales ManagementCourse Format: Classroom
Pre-requisites: Min. 4 Years sales experience
Drive success across your organization by developing sales strategies, applying effective coaching techniques, and learning skills required to lead sales teams.

Meet Our Instructors


No matter your level of sales experience, the quality of an instructor makes a big difference in helping you get the most out of your sales training. The CPSA has selected instructors who are highly experienced adult educators, coaches, and sales practitioners to help ensure you have the right partner to guide you through your course.

Chris Champagne, CSL

Chris Champagne is a bilingual Sales Transformation Specialist and sales coach with experience leading and motivating high impact sales teams. He has a proven history of consistently delivering sales performance improvements leveraging his facilitation and coaching roles. His one-on-one coaching with executives, sales managers and frontline sales professionals has a direct impact on bottom-line results. Chris also collaborates with small and mid-size companies to assess their sales teams, develop tailored coaching plans, and implement sales transformation programs. 

Kerri Corturillo

Kerri Corturillo is an experienced instructor and sales coach. She has spent over 20 years working in business to business sales and sales leadership roles. Kerri has led large scale sales development initiatives to transform sales cultures, which have improved customer experience and sales achievement. Her previous experience includes management training, organizational development, product management, project management and human capital management consulting. Kerri holds a Master of Adult Education and also maintains her Ontario Certified Teaching designation. Kerri is working towards her Certified Sales Leader designation from the Canadian Professional Sales Association.

Nancy Dewar

Nancy Dewar is a Certified Executive Leadership Coach PCC, an International Facilitator and Learning Strategist MEd, with over 25 years of delivering developmental programs and leading, and managing teams of people. With a background holding senior positions in sales, marketing and operations, Nancy brings a strategic approach to every business situation.
Nancy has lead several corporate coaching and learning initiatives and specializes in sales, culture transformation, change management, coaching and mindfulness and has industry experience to include automotive, consumer package goods, retail, marketing agency, and pharmaceutical. She is certified with the Learning Styles Inventory, Predictive index assessment, and is EQ1 and EQ 360 certified.

Dave Holt, CSP

Dave Holt has over 20 years of experience in the sales training and development field. Some of his many roles have included sales, sales management, sales coaching, consulting and facilitation. Dave has delivered learning programs on a multitude of platforms including live satellite broadcasts to a national audience, large sales conferences with over 450 participants, traditional classroom and workshop environments. He has also coached sales professionals, sales managers and senior management on major sales initiatives and presentations. Dave has obtained, with distinction, the Certified Sales Professional Designation from the Canadian Professional Sales Association.

Jennifer Krueger, CSP

Jennifer Krueger is a sales instructor with over 20 years of sales and leadership experience, as well as a background in training and education. She has worked in a variety of sales roles for several types of organizations – from start-ups to multinationals – including her role as the Managing Director of Canada for a health and wellness organization. Her international experience brings a global perspective to the world of sales. Jennifer has obtained, with distinction, the Certified Sales Professional Designation from the Canadian Professional Sales Association.

Paul Kidston, CSP

Paul is the President of Sales Training Experts, a wholly owned Canadian Company specializing in Sales Coaching, Training, and Psychometric Assessments. During the past 20 years Paul has applied tactical and strategic sales management skills to regional and national sales teams across Canada through his successful association with the Canadian Professional Sales Association, Saint Mary’s University, Rogers Wireless Inc. and The Small Business Development Clinic.
His research topics include networking and business relationship management, selling skills in non-traditional sales roles and sales training for experienced sales representatives.
Paul holds an MBA from Saint Mary’s University and a BBA from Mount Saint Vincent University. He earned his Certified Sales Professional (CSP) designation, with distinction from the Canadian Professional Sales Association, and his Professional Manager (PMgr) designation from the Canadian Institute of Management. Paul has been appointed to the Board of Governors for the Art Gallery of Nova Scotia.

Lisa Leitch, CSL

Lisa Leitch is a sales trainer, strategist, and coach who has a proven sales track record selling to companies like Kelloggs, Daimler Chrysler and IBM. Lisa specializes in working with corporate sales teams and their leaders to build stronger consultative sales cultures who love taking their sales game to the next level of success. Teneo Results, founded by Lisa, is one of six accredited training partners and CSP examiners with the Canadian Professional Sales Association. Lisa has obtained, with distinction, the Certified Sales Professional Designation from the Canadian Professional Sales Association.

Shawna Quigley, CSL

Shawna Quigley is an executive and sales coach, experienced trainer and high performing sales leader. She has 25 years of sales management and strategic accounts experience in the Consumer-Packaged Goods (CPG) industry. Shawna has led several high performing teams, developed and implemented corporate sales operating processes, trained many sales professionals from entry level to Vice President, and coached professionals to next level promotions. She is an experienced instructor, facilitating many in-house training programs at companies where she has worked including Pfizer Consumer Healthcare and Playtex Ltd. Shawna has earned the Certified Sales Leader (CSL) designation through the Canadian Professional Sales Association and is a Certified Executive Coach (CEC) and graduate of the Royal Roads University Executive Coaching program.

Cindy Stradling, CSL, CPC

Sales agent, facilitator and coach, Cindy Stradling brings over 25 years of practical hands on business experience to her work. She has worked across various sectors including production, logistics, materials management, retail, customer service and sales. She has achieved her professional sales designation (CSP) through the Canadian Professional Sales Association and is a certified coach (CPC), a graduate from Erickson College. Cindy is a member of the Canadian Professional Sales Association and the International Coaching Federation.
Cindy works with entrepreneurs, individuals and corporations such as Canon Canada, 3M Canada, Scotia McLeod, BMO, Marsh and Mercer, RGA International, Nealanders and MMM Group.

Johane Verdier, CSL

Johane Verdier is an international coach with more than 25 years of experience working with people in research and development, technology and pharmaceutical industries. Trained in business administration and psychology, Johane holds a Master of Psychosomatics, as well as accreditation as a business and life coach. Johane trains and coaches employees from all levels within many different organisations. Her diverse training programs align theory and practice using Insights Discovery programs as a basis in all her trainings. Johane has also obtained, with distinction, the Certified Sales Professional Designation from the Canadian Professional Sales Association.

James Voulakos

James Voulakos is an experienced educator, executive coach and instructor who is passionate about working with business and technology partners to create human-centric experiences. James’ background as a senior manager with more than 21 years of sales management and marketing experience enables him to recognize promise in people and businesses. James is a professor of Management Studies in the Faculty of Business at George Brown College. James holds a Bachelor of Commerce in Marketing from McMaster University, a Master of Art in Leadership from Royal Roads University and is a graduate of the Co-Active Coaching Program at the Coaches Training Institute. James is working towards his Certified Sales Leader designation from the Canadian Professional Sales Association.