The Advanced Prospecting course develops and equips sales professionals with more strategic and practical prospecting techniques. In this 4-week program, participants gain the skills to independently establish in-depth sales prospecting strategies by leveraging industry research, developing detailed customer personas, and refining the positioning and value proposition of their organization’s products and services.
This course will help you maximize the value of your prospecting time and improve your funnel quality by preparing you to better identify and approach strategic clients to build long-lasting strategic relationships with.
This course is for you if you're a:
- Key Account Manager
- Business Development Representative
- Business Owner/Entrepreneur
- Territory Manager
- Sales Manager
- Certified Sales Professional (CSP) candidate
- Sales professional looking to improve performance.
A minimum of 4 years of sales experience is recommended.
Upon completion of this 10-hour program, learners will receive a certificate of completion from CPSA. The program is aligned to meet partial educational requirements for the Certified Sales Professional (CSP) designation offered by the CPSA Institute.
“Our sales team’s participation rate in prospecting was sub 60% before the training. Four months after, the rate climbed to 83%. In the eight months following this course, the organization’s new business revenue increased by 183%”
– Director of Sales, Industrial Equipment & Supplies Distributor