Communicating to Influence Buying Decisions

Learn how to adapt your selling style and build rapport to maximize sales results. 

Who Should Attend

  • Any professional that wants to improve their ability to communicate effectively and influence others

Available Formats

  • Instructor-led in-class over two days
  • On-site with the opportunity to customize

Learning Outcomes

  • Take an in-depth look at your personal strengths and weaknesses using a personalized assessment tool
  • Identify personal pitfalls and strategies to avoid them
  • Develop your ability to use a variety of communication styles to solve problems
  • Apply communication skills that empower others and stimulate high performance
  • Increase your persuasion skills through effective influencing techniques
  • Understand who you are while under stress and develop methods to manage yourself
  • Adapt your communication style and questioning technique to the specific personalities of each buyer
  • Enhance your active listening skills
  • Control and leverage nonverbal communication to support your power to influence
  • Successfully navigate conflicts or issues with a step-by-step resolution model
  • Create an action plan for personal and professional improvement
Course Content (2-day program)

Elements of Self-Leadership

  • Identifying and understanding the values that drive you

Understanding Personality Styles

  • Analysis of your self-perception questionnaire
  • How your behaviour helps to establish rapport with others
  • The decision-making process
  • Knowing and adapting to personality styles when stressed and emotional

Risk Factors and Trust in a Business Relationship

  • Fundamentals to build trust
  • Golden Rules to encourage risk and maintain trust

Communication Skills

  • The power to persuade as an influencing process
  • From "No" to "Yes" – the constructive route to agreement

Goal Setting

  • Eight goal-setting guidelines
  • Time mapping
  • Influencing difficult clients
Course Cancellation Policy
Start/End Time
Follow-up Virtual Coaching Session #1
Follow-up Virtual Coaching Session #2
Course Fee
New Attendees (Non-Members)

Includes a 1-year CPSA Membership

Course Language
Register for This Course Request a Consultation
Need to get in touch with us?
Toll free number
1 888 267 2772
Membership Access
Sign in or join us to unlock over 3,000 tools, resources and more!