Sales Coaching for Success


The Sales Coaching For Success course ensures sales leaders understand the important roles they play and how they allow them to deliver value to their people, their organization, and themselves.

This two day program gives sales leaders the tools to coach their teams effectively and unlock the potential for growth within their sales team. Participants will build their awareness, focus their intent, and develop coaching skills that allow them to create an atmosphere of collaboration and commitment. You will create and execute a success model that will allow you to become your own performance consultant. Participants will engage in two days of interactive classwork, application activities, and roleplays.

Attention: Due to the changing landscape of the COVID-19 pandemic, dates for in-person courses are subject to change on short notice.

                                   Download the Syllabus

                                   Request a Consultation

Who Should Attend

This course is for you if you're a:

  • Sales leaders that want to drive and support the success of each individual team member with collaborative coaching methods
  • New and experienced sales managers and directors, business-owners and entrepreneurs, anyone in or considering a leadership role

Learning Outcomes

  • Understand when to coach and when to manage
  • Encourage and drive individual learning, development, and change
  • Develop committed, positive sales reps using a collaborative coaching method and mindset
  • Create an environment that fosters positive behaviour and performance
  • Tap into the individual motivators of each one of your reps
  • Define clear expectations that provide your reps with a roadmap to success
  • Identify what reps would benefit most from your coaching time and maximize your ROI
  • Understand development as a key component of the talent management process, and the principles behind it
  • Differentiate between coaching conversations and performance appraisals
  • Navigate the pitfalls that turn coaching calls into sales calls
  • Successfully apply the right type of coaching call for different situations
  • Solidify the learning experience for your rep with formalized pre- and post-call processes
  • Establish coaching protocols and standards with your team
  • Conduct structured coaching conversations that result in collaborative go-forward commitments and lead into new coaching cycles
  • Constructively observe your reps to develop a plan for every coaching conversation
  • Ask the right questions that support a cooperative development approach
  • Manage the progress, accountability, and attitude of your reps to support their success

What do I get when I complete the course?

Upon completion of this 14-hour program, learners will receive a certificate of completion from the CPSA.  

Course Cancellation Policy

Start/End Time
Follow-up Virtual Coaching Session #1
Follow-up Virtual Coaching Session #2
Course Fee
New Attendees (Non-Members)

Includes a 1-year CPSA Membership

Course Language
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