Strategic Account Management is an advanced level sales course that helps sales professionals maximize revenue potential by taking a more strategic approach to account management. In this 18-hour program, participants will develop the skills to evolve as an indispensable strategic partner who can reduce competitive threats, strengthen client retention, and maximize the return generated from time invested in managing multiple accounts.
This course will help drive results by giving you the skills to further penetrate key accounts and develop long-lasting strategic relationships with clients.
This course is for you if you're a:
- Sales Advisor/Account Executive
- Key Account Manager
- Business Development Representative
- Business Owner/Entrepreneur
- Sales Manager
- Certified Sales Professional (CSP) candidate
- Sales professional looking to improve performance
A minimum of 4 years of sales experience is recommended.
Upon completion of this 18-hour program, learners will receive a certificate of completion from CPSA. The program is aligned to meet partial educational requirements for the Certified Sales Professional (CSP) designation offered by the CPSA Institute.