Managing sales teams in today’s complex sales environment is challenging, and sales leaders must set the vision and the strategy. Participants will identify and practice sales leadership behaviours and learn coaching skills to empower sales teams to improve business results. This interactive session is built on extensive research that defines which sales leadership behaviours are perceived to enable salesperson performance.
Bio - Dr. Karen Peesker, Assistant Professor
Dr. Karen (Boehnke) Peesker's main teachings focus on Marketing, Sales and Leadership.
She began her career in sales at Lexmark International Inc. and IBM Canada Ltd. where she was recognized for leading sales teams and winning over customers in China, India, Japan, Hong Kong, Singapore, Malaysia, Taiwan, Korea, Australia, New Zealand, The United States, Canada, Denmark, France and Ireland.
Dr. Peesker is an enthusiastic and motivating Assistant Professor who infuses her extensive sales and marketing experience into every course. She uses an engaging, interactive and coaching approach with a blend of real world experience and leading edge research to excel in the class-room and teach effectively. This approach works with students as well as with adult learners in executive education. Her research focuses on international sales and leadership.
Karen holds a PhD in Marketing and Sales from tripled-accredited (i.e., AACSB, EQUIS, AMBA) Cranfield School of Management, UK and an MBA and HBA from Ivey Business School, Canada. She has contributed as a lecturer, guest lecturer, or as a fundraising co-chair to global schools including Ryerson University, Ivey Business School, and DeGroote School of Business in Canada, as well as the School of Business at Trinity College in Dublin, Ireland, and the University of Western Sydney, Australia.
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