It’s a tough job, but somebody has to do it. No doubt, sales is a difficult field to succeed in. It’s highly competitive. It’s filled with stress and pressure. And there’s an endless list of challenges in a sales career that reps must overcome. Unfortunately, many sales professionals fail to do so, and in turn, consistently fail to meet their sales targets. They let their problems in sales interfere with their performance.
If you want to be a top-performing sales rep, you must learn how to overcome the many challenges in a sales career, like the ones described below.
There’s a simple solution to help you overcome this challenge: Use automation to your advantage. Leveraging sales tools and technology can help you eliminate many of the mundane and time-consuming administrative tasks that take over the majority of your days. New tools are constantly hitting the market. Find programs that help you improve productivity and efficiency.
To overcome this problem, you can create a lead-nurturing process to help move the prospects down the sales funnel quicker in order to speed up the sales cycle. By constantly engaging and nurturing your prospects, through a lead nurturing email campaign, for example, you can accelerate the pipeline and close deals sooner.
To build trust, always be honest, even if it isn’t in your own best interest. Keep your word. Be genuine. And don’t use manipulation or aggression to get the sale. To boost your credibility, share your knowledge, expertise, and experience with the world for buyers to see by using social selling, writing a blog, speaking at seminars, etc.
There are many challenges in a sales career. But if you can learn how to overcome them, you can transform into a top-performing sales professional.
About the Author:
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.