It can be tough to change your ways after you’ve used the same sales tactics for years, but trust us, it’s for the best. Here are five outdated sales behaviours that you absolutely need to ditch today if you want to continue to succeed in sales.
When you take part in aggressive sales behaviours, you damage trust and credibility. And this will make it nearly impossible to close deals.
If prospects don’t trust you, they won’t buy from you. Period.
To sell today, you need to be honest above all. You need to display integrity. You need to be genuine.
To make sales today, you need to ditch the one-size-fits-all sales pitch and instead create a custom presentation for every single customer—a presentation that is based on that customer’s unique needs, wants, and desires. A presentation that shows that you’ve done your research, that you know what the customer wants, and that you care. In addition, the presentation should be a conversation—not a pitch.
All they care about is solutions. All they care about is how you can make their lives easier, how you can save them time, how you can help them bring in more revenue, how you can help them achieve their goals and solve their problems, whatever they may be. Your products in and of themselves don’t really matter—it’s how you spin them to be the perfect solutions that matter.
It’s time to update your selling techniques and sales behaviours to match the new buyer’s journey.