Many companies underestimate the true value of practices such as sales training and coaching. They think of training strictly in terms of the instruction that is provided for new hires, but don’t consider the need for further guidance that extends beyond that point. Sales coaching is an invaluable resource that provides in-depth instruction paired with one-on-one attention for individual employees seeking aid in boosting their skills and improving their performance. It has many incredible benefits that are well worth the investment. Here are some of the reasons it’s time you start seriously prioritizing coaching.