Are your sales people missing their targets and having trouble closing deals? Are your company’s profits plummeting? If you’re still using cold calling as your main method of sales, then it’s no surprise that your sales are suffering.
Pressuring your sales people to make more calls in an hour won’t work. You need to overhaul your sales strategy.
Cold calling is dead, and you should stop using this sales tactic immediately. Here are just a few reasons why.