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Topics Covered: <a href='/resources/search/?query=Sales Management'>Sales Management</a> | <a href='/resources/search/?query=tools'>tools</a> | <a href='/resources/search/?query=sales enablement'>sales enablement</a> | <a href='/resources/search/?query=Sales'>Sales</a> | <a href='/resources/search/?query=Marketing'>Marketing</a>
Marketing & Tech
Matthew Cook, SalesHub lock

Sales enablement is an ongoing strategic process that equips your sales people with the knowledge, strategies, processes, and tools they need to increase efficiency and productivity and enhance sales performance. 

Not only is sales enablement vital to the success of your business, as it will drive sales and increase revenue, but it’s also appreciated by your sales people, as it gives them the tools they need to succeed in their jobs as well.

Here are some of the sales enablement tools that they’ll love.

1. CRM

Customer relationship management (CRM) software and sales people often don’t mix. That’s because sales people aren’t taught to use the program correctly and don’t use it to their full potential. You may have already tried to implement CRM in your sales organization and your sales people hated it.

But when you invest in sales enablement, an expert will come in and train your sales people to use a CRM software program, like HubSpot CRM, properly and consistently. And when this happens, they’re sure to love it.

CRM will significant improve their sales performance by giving them insights and intelligence into the sales process and their prospects. And it’ll also make their jobs a whole lot easier through automation of mundane tasks they hate to perform manually.

2. Email Tracking Tools

Email is one of the most powerful tools that your sales people have in their arsenal. They send emails day after day after day to connect with prospects, educate them, nurture them, and close deals. But email can also be quite frustrating to use. If your sales people don’t know if their clients have opened their emails, clicked on their links, or downloaded their assets, they really have no way to know if their clients are engaged and ready to be sold to.

Email tracking tools change this. They give your sales people the insights they need into the emails they send and how their prospects respond to them. They’ll love being able to tell when and how many times their emails were opened and how their prospects engaged with their content.

3. Digital Document Signing Tools

Your sales people want to be out selling, not sitting around in the office, fiddling with a broken scanner. They also want to close deals quickly, not wait around for documents to be mailed back to them.

That’s why they’ll love having a digital document signing tool like PandaDoc. They’ll be able to quickly and easily sign, send, and receive documents like proposals, estimates and contracts digitally. This will reduce wasted time, increase efficiency, and help ensure that their deals don’t get slowed down or fall through at the last minute due to lengthy, time-consuming paperwork.

4. Prospecting Tool

Do your sales reps constantly complain about prospecting? Most sales professionals struggle with prospecting new clients. It’s a task that takes a lot of time. They have to seek out new potential clients and research them at length to learn more about them before they can reach out. When they’re so busy selling—and want to be out selling—prospecting often falls to the wayside. But prospecting is a critical sales task because it ensures a full pipeline of leads, and new business cannot be generated without leads.

Prospecting is made a whole lot easier—and far less time consuming—when automation is used. Your sales people will love getting their hands on a prospecting tool like HubSpot Sales, which will automatically pull all relevant information off of prospects’ websites for them.

5. Presentation Software

Sales people are constantly building presentations to add visuals to their pitches when in sales calls. But if their presentations are lackluster and leave something to be desired, they won’t help them close deals. Your sales reps will love presentation software like CustomShow. This type of software is lightyears ahead of PowerPoint and can allow them to create high-quality branded presentations with the reporting and metrics they need to track engagement.

About the Author:
matt-cook-saleshubMatthew has over 20 years of sales and sales management experience. He is the founder of SalesHub, an inbound marketing agency that helps companies generate leads, boost revenue, and adapt to the new way customers buy. When he’s not helping companies improve their revenue, he trains and competes in half ironman distance triathlons to “relax”.

Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.

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