Unfortunately, for many sales reps, the extra freedom can land them in a bit of trouble. When you’re used to so much rigidity and strict selling rules, it can be tough to go out and sell on your own. The new venture you’re on could be prone to error if you’re new to social selling and unfamiliar with the best practices and do’s and don’ts.
You could end up making these deadly social selling sins that ruin your efforts.
When it comes to social selling, you have to be social, or the strategy just won’t work. The more you post content, engage with your fans and followers, make connections with influencers, and comment and share, the better you’ll be known, the more credible you’ll be become,and the more trust you’ll create.
If you want to use social selling to your advantage, then don’t commit these five deadly sins. Don’t make it an occasional effort, don’t be boring, don’t wing it, don’t use the wrong channels, and don’t forget to use it to do your homework, too.
About the Author:
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.