Selling “cold” is no longer an option for sales professionals. Cold calls and cold emails just don’t work. And social media is now the next frontier. Sales people must use social selling in order to increase their thought leadership, increasing the visibility of their professional brand, and fill their pipeline with the right type of leads and opportunities. Using social media to your advantage in sales can help you boost your prospecting efforts, become better engaged with your prospects and customers, gain trust, and establish credibility—a winning combo.
Leveraging your existing relationships and networks and using social media as your soapbox is how you’re going to increase your sales now and in the future.
But to see great success from social selling, you have to learn how to social sell the right way. Here are some social selling tips from the experts that you should follow if you want to kill it on social media.