Any sales enablement expert will tell you that you need to get involved in social selling today.
Data shows that 78.6% of sales professionals who use social selling outperform their colleagues who don’t, while these socially savvy sales reps also beat their quotas 23% more often. That’s nothing to sneeze at.
Every sales person must know how to effectively use social media to generate leads, research prospects, make connections, nurture buyers, build trust and credibility, and more.
However, social selling can go very wrong if you’re not careful. Becoming an effective social seller means knowing the best practices, the do’s and don’ts, and the right strategies when interacting and using social media for sales purposes.
To assure that you become the best social seller you can be, follow these tips.
Using social listening tools is also a great way to get a holistic view of the interests, needs, and pain points that are common among your prospects as they advance along the buyer’s journey. With this information in hand, you’ll be able to publish content that truly addresses their needs.
No one likes people who constantly talk about themselves, so make sure to focus on being social and being interested in others. Don’t brag about all of your achievements as a sales person. Don’t talk on end about your amazing company and its products or services. And definitely don’t try to sell to anyone. It isn’t the time nor the place to do so, as tempting as it may be.
Selling on social media is actually one of the biggest social selling mistakes you could make.
Don’t be a Boring Bob on social media. Be yourself. Be genuine. Have fun. Share some personal facts and stories about yourself, while keeping it appropriate. This will make it a lot easier to connect with your prospects online You’ll be more interesting, and you’ll have more people wanting to engage with you.