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Topics Covered: <a href='/resources/search/?query=SALES TRANINING'>SALES TRANINING</a> | <a href='/resources/search/?query=Training'>Training</a>
Talent & Recruitment
Canadian Professional Sales Association

Success in sales is reliant on the nurturing of specific skills and qualities that are integral to success. Whether or not you believe that such skills exist within a person by nature or nurture, there’s no doubt that they need to be developed for any sales pro to consistently perform to a high calibre.

There are many benefits to a professional sales training program. Read on to learn how sales training can help you and your team achieve your sales goals.

1. Close More Deals

The number one benefit a sales pro can walk away from sales training with is the ability to close more deals. Many salespeople waste time and energy on strategies that are either inefficient or are just not suited for them. Sales training not only equips you with more effective and efficient sales techniques, it can also help you understand which techniques are right for you and which aren’t. Gaining these insights will help you learn when to switch gear and how to maximize your time and streamline processes so you can close more deals.

2. Integrated Best Practices

With so much information now available online, it may be easy to think that a quick google search of “sales best practices” will give you and your sales team all you need to know.  But in fact, ensuring that “best practices” are indeed best for your team and then making sure they stick, is a far more complex proposition. A professional sales training program will not only educate on best practices but clarify their purpose and significance and how they might apply in your particular setting. If you want your team to follow best practices, it’s important they understand WHY they are expected to follow through. That’s why providing professional training leads to a much better integration of best practices in sales performance.

3. Gain In-Depth Knowledge 

The best sales training will help you gain the in-depth knowledge that is essential to responding to client inquiries in a timely and confident manner.  A sales pro needs to do more than simply follow a script; they need to be adept at engaging in meaningful conversations with prospects and asking exploratory questions. Providing professional sales training ensures that salespeople are able to conduct any conversation with the depth of knowledge they need to be effective.

4. Improve Employee Retention

Sales is a high-pressure environment and when the stakes are so high, and without the proper support, sales teams are often subject to high turnover rates. There are few people who are natural born salespeople, and even those who do have a high aptitude require training and development and go through a steep learning curve. Sales training not only gives sales professionals the fundamental skills they need to be successful, it also fosters a supportive environment and gives them the confidence they need to grow and succeed. This all means that sales training will leave you with staff who feel confident and supported, and who are more likely to stay in their position. Bottom line: you’ll see an improvement in your employee retention rate.

5. Develop Accurate Forecasting & Realistic Goals

Professional sales training will give you the skills you need to accurately predict both long-term and short-term sales results allowing you to make better business decisions and set realistic goals. If the goals and quotas you set are unrealistic, they can be damaging whether they are set too high or too low. Goals that are set too high are setting your team up to fail and only discourages them. While setting goals too low has a clearly detrimental impact on your bottom line. Achieving an accurate understanding of sales forecasting and learning how to set realistic goals will help you grow as a sales team and grow your business too.

The CPSA has trained over 17,000 professionals, from new salespeople to seasoned veterans. 95% saw increases in sales as a result.Take a look at the professional sales training programs we have available and see how we can help improve your team’s results.


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