Social media doesn’t have to give you anxiety. It’s a vital part of marketing your business, but it shouldn’t be a foreign part. The best users of social media make their social media accounts an extension of their already-existing brand. Think of it as a way to highlight the great work you’re already doing and to introduce your business to new people. How exactly do you achieve this? Here are some tried-and-true social media tips.
1. Keep Your Eyes and Ears Open
While some think that social media is for putting content out into the world–and it is–it’s also about keeping tabs on topics and influencers in your area of business. You can use social media for gathering data on customers and competition as well. Search relevant hashtags to find out what people are talking about, what their needs are, and what they are looking for. Take this sleuthing a step further and write a blog post addressing just those needs, and you’ll have the answers your customers have been looking for!
2. Act Like You Know What You’re Talking About
Have an opinion on an issue that’s important to your business? You’re an expert in your field, so showcase that by voicing that opinion on social media. Start a conversation to engage your followers and to position your business as an authoritative source.
3. Use Social Media to Boost Your Blog
Blogging is an important aspect of marketing your business, but it’s not enough to just have great content. You need eyeballs on your posts! Use social media to drive traffic to your blog and increase your website traffic. Tweet out all of your new blog posts and put them up on your Facebook page. Not only does that help you spread the word about your worthy blog content, but it also helps create content to keep your business active on social media.
5. Schedule Your Content
Real-time conversations are important on social media, but so is putting out social media content in a consistent way. Scheduling content ahead of time is helpful when you need to promote events or sales on specific dates or even just to create peace of mind knowing that if you don’t tweet one day, there will still be content coming out. Use tools like Hootsuite and Klout to schedule your posts.
4. Use Your Buyer Personas
Know who your customers are and keep them in mind when creating social media content. Facebook advertising allows you to really target your audience, using age, demographics, interests, locations, and more, so use your buyer personas to populate those fields. Social media will also help define those buyer personas, so remember that they are working documents, and always strive to target potential customers in the most effective way.
5. Create a Social Media Style Guide
To ensure that everything your business posts on social media is on brand and in your best interests, it’s helpful to create a social media style guide. These guides consist of social media tips and best practices that are to be used on all your platforms. Creating it also has the added benefit of clarifying to yourself what exactly you want to get out of social media. It’s like a business plan for your internet marketing. Things you can consider in this guide are audience, goals, tone, frequency of posts, and terminology. This guide will become crucial reading material for any new hires.
6. Use the Proper Image Sizes for Each Platform
We all know that a picture is worth a thousand words, but if you can’t see it properly, it’s worth much less. Now that photos on Twitter no longer take up any characters, you should be using them all the time! Here’s a handy cheat sheet for social media photo dimensions.
Implement these social media tips, and you’ll be well on your way to becoming an expert!
About the Author:
Matthew has over 20 years of sales and sales management experience. He is the founder of SalesHub, an inbound marketing agency that helps companies generate leads, boost revenue, and adapt to the new way customers buy. When he’s not helping companies improve their revenue, he trains and competes in half ironman distance triathlons to “relax”.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.