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Sales Strategy
Sep 2, 2019 | Canadian Professional Sales Association
Each month, CPSA members and the larger CPSA Sales Community visit the Learning Hub in search of solutions, new ideas and strategies on how to excel as a sales professional. Sharing your thoughts, experiences and hard-earned problem-solving techniques is a great way to give back to the sales community and help the CPSA reach its mission of raising the performance of sales professionals across the country. You’ll also help others, make connections, and strengthen your personal brand and stature as a leader in sales.  

What content does CPSA accept?

The CPSA prefers content that introduce new ideas and advance conversations around topics and trends that engage the sales community. This can be in the form of articles, webinars (live and recording), ebooks or case studies. 

While we encourage drawing from your own experiences in business to support your ideas, self-promotion (of yourself or your company), paid links or mentions, plagiarized or previously published material will prevent us from publishing your content.

What's in it for you?
The Canadian sales community thrives when we come together as professionals and share our best practices. By providing engaging and useful expertise to your fellow sales professional, you’ll receive recognition for your contributions, validation of your expertise and exposure for your personal brand and company. Content contributions to the CPSA community are strictly voluntary.  

Content Guidelines

We pride ourselves on providing our community with high quality and valuable content from some of the best minds in the sales industry.  To maintain these standards we ask our contributors to adhere to the following guidelines:


Articles and Ebooks
  • Submitted articles should generally be between 600 and 900 words.
  • Ebooks or whitepapers should be 900-2000 words.
  • Posts may not be promotional or advertorial. We do not publish company-specific news, press releases, or content reading similarly to a press release. Contributors are welcome to include a relevant CTA at the end of their posts. This may be either image- or text-based (1-2 sentences).
  • What counts as an acceptable CTA: 
  • A download for some sort of content resource (guide, report, white paper, eBook, etc.)
  • Registration for an event (webinar or virtual event)
  • A free demo (must link to signup page)
Webinars (Live or Recording)
  • CPSA webinars run for 1 hour. The typical outline is as follows: 45 minutes for content and 15 minutes of Q&A from attendees. 

    We record the webinars and provide them to the attendees. The recording is also available to CPSA members through the Learning Hub.  CPSA can provide you with a logo so that you can state that you are a Webinar Host contributing to the CPSA. CPSA does not pay Webinar Hosts. If you have a CSA, CSP or CSL Designation, you will receive 6 professional development credits for your certification maintenance. 
  • CPSA Webinar Hosts are: Sales professionals who have a story to tell, or a case study/ strategy they want to share
  • CPSA Webinar Hosts are NOT: Those who want to solely pitch their services: We pride ourselves on ensuring that our attendees are not being sold at, rather they are there to build long-lasting relationships with peers and collaborators. Our speakers should be informative, but also listen to what they are hearing, and be prepared to respond.
  • Those who do not want to actively engage: We highly recommend that your presentation automatically include attendee participation, whether that is poll questions, or time for them to challenge what they are hearing. We don’t want to have someone on stage simply talking “at them” for one hour.
  • Webinar Applications will collect:
  • Your biography
  • Session title & description
  • Name(s) of those presenting with you for the proposed session (and their contact information)
  • Tangible and intangible takeaways for participants
  • Description of the content and goals of this session (in approximately 100 words, please). (What’s the problem/opportunity/scenario/challenge that makes the takeaways relevant? Your description should sell the session.)
  • Who will benefit the most from attending this session? 
  • Presentation by Speaker using slides, videos, simulations: 40-45 minutes
  • Q&A from the attendees through the chat box feature on the webinar software: GoToWebinar
General Information
  • For content we do choose to accept:
  • All content is subject to editing.
  • Headlines and subheads are subject to change.
  • Content may be edited for style, tone, or substance.
  • Links may be added for context.
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