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The Canadian Professional Sales Association lock

Rick Luxton, CSP has been in sales for the past 28 years.  He has been working for Robert Bosch for the past 9 years as a District Sales Manager, and comes from a long history of sales within his family.  He carried out his family’s tradition by joining the sales profession, but also felt that he had room to grow and develop within his field.  Robert Bosch supported Rick’s initiative to further his professional goals, which lead him to seek out the Professional Selling course and designation offered by CPSA.


1. Tell us a bit about what you do in your position, and why you enjoy what you do.

 I currently work for Robert Bosch in the Power Tools division.  I am often on the road managing the sales, clients, and corporate partners within my district, but am also on the phone as well consulting new customers about our products and services.  I enjoy sales because there is a certain control that one has over their successes.  There is an excitement that comes with the profession especially when you can walk into a room with a new client and provide solutions to needs that they did not even know they had.

2. Why did you decide to take the Professional Selling course and CSP designation?

I always felt that there was room to grow within the sales profession.  I had friends in sales talk about their membership and savings through CPSA, but then I saw that they also offered professional development courses.  I signed up for their course thinking that this would be a great way to refresh all the knowledge and skills I had about sales, and just reinforce the direction that I was going with my career.

3. What successes have you had going through with our CSP designation program?  What were you able to take from it?

As I mentioned, going into the course, I just thought that it would be a refresher of my knowledge and skills.  Coming out of the course, I was able to collaborate with the other participants about similar issues we all faced in the sales profession and it reinforced my beliefs that one could always learn more.  You would be amazed at how much of the sale process you think you are using, but really aren’t.  It’s great that I can come out of the course with solid concepts that I can adapt and apply to my consultative sales process. 

4. What advice would you give to other’s pursuing their designation?

You have to be persistent and have an open-minded attitude about your learning opportunity.  One has to realize that there is always an opportunity to grow and learn something new.

5. Do you have a favorite sales philosophy or motivational quote?

Even with 100% market share, there is ALWAYS room for growth.

Thanks to Mr. Luxton, for sharing his experiences! To find out more about the CPSA’s Professional Selling Course, click here or email us at

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