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Sales Strategy
Channel Strategy And Creating A Sales Funnel
Feb 20, 2018 | Canadian Professional Sales Association lock
The days when a sales team could work with their marketing departments to build lists, send out mass email campaigns, rely on chance meetings at trade shows or employ cold calling are in the past. 

Today’s sales funnel requires a web of interconnected channels, each with their own communication specialisms and audiences. At the top of the modern multi-channel funnel sits not just calls, events and referrals, but also social media, SEO, varied content formats, paid search, and much more. 

In this CPSA strategy white paper, we will consider how to construct a powerful multichannel sales funnel and the culture needed to build solid and sustainable sales strategies.

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