Here at the CPSA, my team and I are committed to keeping up-to-date on any news and announcements that may help Canadian businesses and offer relief during the COVID-19 crisis. During this time of uncertainty there is lots of anxiety in the air, but if you’re a business struggling with the financial effects of the Coronavirus pandemic the Government of Canada announced that wage subsidies are on the way.
Prime Minister Justin Trudeau shared some additional details on the new subsidy program for businesses, which was amended last week after criticisms that the initial plan to cover 10 per cent of wages wasn’t nearly enough to make a difference. The new plan will now cover up to 75% of wages for eligible large and small businesses, non-profits and charities. This is welcome news for our membership, and any Canadian business during these unprecedented times.
To qualify, your business must have suffered at least a 30 per cent decline in revenue because of the Coronavirus pandemic. Prime Minister Trudeau also noted that the goal is to ensure as many people as possible can keep their jobs and paycheques.
The process for eligibility and the full roll-out of the program is not yet finalized, but details are expected to be released later today.
Any CPSA member who is self-employed or out of work due to COVID-19 can look into the Canada Emergency Response Benefit (C.E.R.B) benefit which should be available on April 6th. More details on the process and eligibility are also expected to be released later today.
As updates unfold, we will make sure to keep the sales community informed, but for now, it is important to bookmark the following link to keep up-to-date: Canada.ca, Support for Business. In the meantime, Canada.ca has also provided a COVID-19 Virtual Assistant that may be able to answer any questions and concerns.
For additional COVID-19 Support Resources from the CPSA feel free to visit our support and guidance page.
An experienced sales leader, Joy Sayers holds a Certified Sales Leader designation from the CPSA and has held executive sales and entrepreneurial roles with AT&T, Telus, Accenture, Globalive and Nokia Siemens. She has also held Advisory and Board positions with the Canadian Stage Theatre Corporation, United Way, Memorial University and MaRS.