In today's world, where attention spans are short and competition is fierce, storytelling has become an essential tool for sales professionals who want to stand out, build trust, and close more deals. In this webinar you will:
- Gain insights into the psychology of storytelling and how it can influence the decision-making process of your customers.
- Discover practical tips and techniques for incorporating storytelling into your sales conversations, including how to structure a compelling story and communicate it with confidence.
- Walk away with actionable strategies and techniques to incorporate storytelling into your sales process.
Your Host:
Your Speaker:
Christi Scarrow - Partner at Lighthouse Nine Group,
Christi Scarrow is a consultant, executive coach, keynote speaker and a best-selling author of the book Truth Warriors. She draws on over 20 years of sales leadership experience with firms including Revlon, Mars Canada, and Reckitt Benckiser. As a Partner at Lighthouse Nine Group, she leads the Insights & Organizational Accountability practice and supports clients in the areas of strategy, leadership development, change management and sales effectiveness. Her current clients include retailers, manufacturers, and professional services. She is passionate about working with sales leaders to deliver growth and drive meaningful change.
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