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Topics Covered: <a href='/resources/search/?query=Social Selling'>Social Selling</a> | <a href='/resources/search/?query=social media engagement'>social media engagement</a> | <a href='/resources/search/?query=Social media'>Social media</a>
Marketing & Tech
Peter Winick lock

We live in the age of social media and instant gratification. An age where we can misinterpret retweets, likes, backlinks, and comments for validation of our content and ourselves. It’s not that social media is a bad thing by any stretch of the imagination, just that as an author or thought leader you can fall prey to allowing the culture of likes and such to influence your content at the expenditure of insight.

Insight and wisdom will never go out of style and will not be weakened by Instagram or Vine. You are a thought leader, and while you may need to fine-tune your voice to be heard above the clutter, you cannot fall prey to a social media strategy that develops content with the sole purpose of producing likes and being “popular.” Insight and likes are not mutually exclusive. In fact, content that is thought provoking, that has a direct business application, that can drive behavior change, and that leads to measurable results is very “like-able.”

Don’t be tempted to dumb down your content to make it more “social” friendly.

Instead, develop your social media strategy. Experiment with the new platforms and formats. You may be excellent at writing powerful 2000 word articles, a world class keynote speaker, or a globally respected academic who’s published in countless journals. That means you are a thought leader, that your work has value. What you’ll need to figure out is how to master these new channels to expand your reach. I’m not proposing you start taking silly selfies, but to discover a way to communicate your wisdom and insight into shorter formats. Formats that are more visual, formats that are consumed via mobile devices as opposed to traditional print.

We live in an age that is quickly changing for authors, speakers, and thought leaders. The models that worked for decades are no longer valid. They haven’t taken a hiatus, they’ve gone extinct.

Stay relevant—try new formats and models.

Content by its very nature is fluid and dynamic; if you let it take new shapes and forms you can convey wisdom and insight to new populations—to a new generation. It’s on you to have the courage to push your work into new formats and to do so in a way that doesn’t weaken it to pithy and hollow phrases. You can be insightful, get retweeted, and be liked but it will take effort and it will require you to be thoughtful in your approach to being a thought leader in the social age.

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About the author:
peter winickPeter is an entrepreneurial­-minded leader who leverages the power of internal and external  relationships to accelerate growth within emerging and high-­potential companies that have powerful intellectual property. He has over twenty years of experience and has worked with a variety of thought leaders. Peter expertly leverages that along with his experience with such clients as IBM, Kraft, Microsoft, Avon, Hyatt and more. In addition, he has built and managed several consulting and professional development organizations.

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