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Sales Strategy
Canadian Professional Sales Association, Social Media & Tech Series

In the December 2018 CPSA SalesProChat podcast, we consider lessons from a recent report on the 7 Deadly Sins of Closing - what they are and how to overcome misunderstandings.

Our guest this time is James Muir, author of the #1 best-selling book, The Perfect Close.

James is a sales trainer, speaker and coach. As Vice President of Business Development at Avaap he in the trenches with reps educating, coaching and taking on the challenges of the day. His content and interviews are some of the best out there and his website packs some impressive tips and eBooks!

Over nearly three decades James has performed in every selling role. His guidance comes from experience and the school of hard knocks. Because of that I have a practical perspective on what works in real life and what doesn’t.

Listen to this SalesProChat episode and discover:  

The 7 Deadly Sins of Closing:

  • #1 – Sales gambits work
  • #2 – Always Be Closing
  • #3 – Closing gambits work on both large and small sales
  • #4 – Closing gambits show you want the business
  • #5 – Customers are happier after making a decision
  • #6 – The sale will close itself
  • #7 – Salespeople that fear asking for commitment cannot be helped

More About James Muir

James says that his greatest professional joy comes from working with new and inexperienced professionals. He is on a mission to teach new and inexperienced sales and service professionals how being genuinely authentic actually creates the highest levels of success and happiness.

Much of his material is aimed a new and inexperienced sales and service professionals. What James says he offers is useful to everyone involved in generating more business. However, professionals who are new, inexperienced or currently uncomfortable with the selling process are likely to gain the most.

He is passionate, enthusiastic and fun and likes to have a good time while at work. James understands the challenges and concerns that come with being new to selling because he's been there. Because of this, James has created easy to learn principles, actionable education and training that help others achieve their highest potential.

About the author: Podcast

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