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Topics Covered: <a href='/resources/search/?query=Sales Management'>Sales Management</a> | <a href='/resources/search/?query=recruiting'>recruiting</a>
Talent & Recruitment
May 9, 2017 | Canadian Professional Sales Association lock

In today’s connected world, social media is one of the most powerful communication tools we have at our fingertips. Whether used for connecting with friends, professional networking or even recruiting new talent the possibilities are big. If you’re not still tapping into the power of social media and social selling then you’re falling behind.

Recruiting Top Sales Talent

When it comes to recruiting top sales talent there is an immense opportunity for sales managers and HR teams to use social platforms to get a pulse on industry trends. It can also connect companies with potential candidates in a meaningful way long before they interact with your company. If you are not fully using social media, practicing social selling and conveying a positive online employer brand, then you’re missing out on a wealth of opportunities to connect with candidates and stand out from the competition.

Regardless of what you have done in the past, the good news is that understanding how to use social media to sell and recruit can, with the correct guidance and training, be straightforward. Once underway, a social selling strategy can improve the way you approach doing business and grow the number of leads you can generate.

An active social media presence will help you build your brand, drive sales and make your business more attractive to potential employees. What’s more, it can help you internally streamline processes and make your sales teams more motivated through connecting performance and brand advocacy initiatives with recognition, gamification, and rewards.

Engaging Your Workforce with Social Media

After you tap into some of the social and productivity tools available, you can take it one step further by training your employees with these skills to give them new avenues to be recognized, spread the company brand and perform better. A workforce well trained in the tech and benefits of social media are more able to apply it to their role and produce better results.

For example, a sales team well versed in social selling will know the appropriate platforms to use to gain insights on competitors, market trends, and potential customers. A well-trained marketing team will know how to use social media platforms to help colleagues in the Sales department to find their target customers and engage them using the right platforms.

Customer service teams trained in social media can also use various platforms to respond to complaints, questions, and positive comments.  Engaging with customers and even critics on social media helps to foster trust and can prevent from problems snowballing into larger issues down the road.

While it is great to use more ‘traditional’ approaches, don’t neglect the potential role of social media in attracting new top talent to the company and engaging with existing employees. What are you waiting for? Get out there and be social!

About the Canadian Professional Sales Association

Since 1874, we’ve been developing and serving sales professionals by providing programs, benefits, and resources that help you sell more, and sell smarter. 

Contact us today at or 1-888-267-2772 to see how we can help you and your team reach new heights in sales success.

Copyright ©2017 by The Canadian Professional Sales Association
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