As a sales leader, you’re always looking for innovative ideas that will help your team achieve more sales, right? When you’re on the lookout for new tools for your team, you’ve probably found that the line between sales and marketing is increasingly blurry. One such tool that you might consider to be in the domain of marketing, but can equally be effective for use by the sales team, is the explainer video. Explainer videos have seen a big rise in popularity recently because they are extremely affordable and effective in driving sales.
What Are They?
An explainer video is a short animated video which explains your business, product or service in a simple yet engaging way. They grab a customer or prospect’s attention through the use of clear, concise language and attractive visuals. They not only inform customers about product offerings but explain how they solve their problem and why your solutions are the best on the market.
In this way, they are extremely well suited to modern sales techniques which are all about listening to customers’ needs and positioning your product as the solution.
Explainer videos share these characteristics:
Do They Work?
In a word, yes. Explainer videos have a great deal of success in terms of digital marketing. Used on your website, they increase web traffic, increase conversion rates and improve your sites ranking on Google. But that’s not going to help my sales pros, you cry! Here’s how they help sales reps out in the field:
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