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Topics Covered: <a href='/resources/search/?query=Deliver Client-Focused Solutions'>Deliver Client-Focused Solutions</a>
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Oct 16, 2017 | Canadian Professional Sales Association lock

Both features and benefits are equally important to make a sale. Features are defined as what a product or service can do. Benefits, by definition, are what a product or service can do for the buyer. Identify 5 primary features of your products and services, and then connect them to the typical benefits for most clients.

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