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Sales Strategy
How Digital Asset Management Can Support Your Sales Efforts
Feb 27, 2018 | Canadian Professional Sales Association lock

In sales, timing is everything. If your salespeople have the tools and capabilities to respond quickly and in a focused manner, they are much more likely to capture the interest of prospects.

Alongside social selling techniques, use of digital asset management (DAM) technologies - particularly in larger organisations - can be the difference between making quota or not. In this CPSA article, we'll explore the value medium and enterprise-level organizations can get through adding use of DAM to their Sales and Marketing efforts.

What is Digital Asset Management?

Digital asset management (DAM) is a way for larger companies - with multiple customer/prospect-focsued touch points to store, organize, retrieve, find and share digital files like images, photos, creative files, video, audio, presentations, documents and sell sheets.

Some of the top digital asset management software solutions such a Widen, have core capabilities surrounding cloud storage, how assets are accessed, how images and videos are shared and features for brand management. DAM enables creative workflow automation, archival and backups, usage tracking, e-commerce, project management and connectivity with your CRM.

Where Does DAM Fit in with the Sales Process?

Sales enablement is growing reason why successful enterprises adopt a digital asset management (DAM) system. DAM can allow salespeople to more easily access, personalise and distribute sales materials in timely and focused ways.

While sales enablement has become a hot topic for large businesses looking to streamline operations, many sales teams still struggle to keep up with insatiable customer expectations. Having instant access to assets and content can be a strategic advantage to your sales process and help sales reps increase their win rate.

Linking DAM with Social Media and Social Selling Tactics

When used correctly, DAM can increase the efficiency of social selling efforts. This is because the marketer or salesperson no longer wastes time looking for the right files, as they can easily find, convert, edit and newly arrange files in one system. This software also lets you automate and easily plan campaigns and posts.

Users can get more from their DAM software when it’s linked directly with social media channels or with tools like Buffer or HootSuite. Doing so allows marketing and sales teams to manage and add content to several social media channels - thereby increasing reach and engagement levels with prospective customers. This means sales pros and marketers can, for example, approve specific content for specific channels. Marketers also have a clear overview of what content works best on what platforms. 

Combining use of DAM with social media platforms can lead to higher levels of automation. This in turn, means targeted content can be planned in the best possible way: you can easily manage and set the time and location of publishing on the system. This makes DAM a good option for larger companies to simplify and manage the distribution of assets in social media. In addition, important information about the success of the content in individual channels can be stored and analysed - thereby providing ways to your sales team and and marketing folks to be even more targeted and on-point.

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