Search by keywords:
Search resources by: Competency
Content Format


Not a member? Sample unlocked content here.

Topics Covered: <a href='/resources/search/?query=Sales Management'>Sales Management</a> | <a href='/resources/search/?query=Compensation'>Compensation</a>
Talent & Recruitment
Jun 17, 2014 | The Canadian Professional Sales Association

Within a sales context, the Total Target Compensation (TTC) refers to the total cash compensation available for the sales job or position. This would encompass all forms of both fixed and variable compensation (base pay, bonuses, short-term incentives and commissions) to the individual for achieving expected (quota) results. It also includes any direct allowances (e.g. business vehicle allowances) paid to the salesperson.

There are many factors that influence the right TTC for a given position. While it is important to remain competitive, it is integral to remember that your organization should determine the compensation strategy, not the market average for that specific job.

What influences Total Target Compensation?

1.  Budget- What is the maximum amount your company can afford to compensate employees?

2. Equity- Are you paying employees fair salaries based on the roles and responsibilities of their unique position?

3. Responsibilities- What responsibilities do your employees have? Are they easily replicable, or is the position high level?

It is important to note that the right TTC will differ from employee to employee. On-site child care, gym memberships and flexible schedules are all viable ways compensate employees in addition to standard coverage.

About the Canadian Professional Sales Association
Since 1874, we’ve been developing and serving sales professionals by providing programs, benefits, and resources that help you sell more, and sell smarter.
Contact us today at or 1-888-267-2772 to see how we can help you and your team reach new heights in sales success.

Copyright ©2014 by The Canadian Professional Sales Association
For permissions, contact

About the author: 844

Related Resources

Need to get in touch with us?
Toll free number
1 888 267 2772
Membership Access
Sign in or join us to unlock over 3,000 tools, resources and more!