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Sales Strategy
How Sales Is Leading Adoption of Artificial Intelligence in Business
Aug 14, 2017 | Canadian Professional Sales Association lock

Today's tumultuous business environment means that salespeople are operating in an unpredictable territory. More than ever, salespeople must learn about their customers’ unique problems, keep a pulse on rapidly changing industry trends and provide consulting services to customers and prospects.

So what's the best solution to increasing your sales team's knowledge while improving their overall efficiency? This is where artificial intelligence (AI) comes into play.

Read on to learn how savvy  sales teams are leading adoption of artificial intelligence to move towards more sophisticated sales outreach strategies as opposed to the impersonal and outdated communication that customers don’t respond to as well.

1. Moving from Reactive to Proactive Sales

Today’s successful sales team have to be more proactive than ever in anticipating their customers’ needs and providing meaningful solutions. Instead of coming up with a solution after speaking to their prospects, salespeople must be ready to make relevant suggestions before they even get them on a call. Through the use of data collection, sales teams can use this information to find new opportunities for solutions to their customers’ problems, increasing trust and the chances of them closing the deal.

2. Automatic Product Recommendations

This new era of predictive selling also spans into customer recommendations. High performing sales team can employ AI to make product recommendations to customers based on their current preferences and past buying behavior. This helps further personalize offerings and relevancy, which is highly valued by customers who are bombarded with sales emails and outreach on a daily basis.

3. Email Sentiment Analysis

By experimenting with technologies like email sentiment analysis, sales teams are further able to offer deeply personalized experiences. This form of AI analyzes linguistic patterns in emails and sends your sales team a notification when an email contains negative sentiment, which usually means the deal may be lost.

Over time, as your communication increases, the sentiment analysis becomes smarter and can detect even slight amounts of discontent in communications to provide your sales team with early cues. 

Top Teams Adopt AI

The best performing sales teams are ready to adopt artificial intelligence as a part of their sales process to help streamline their efforts and maximize results. Today’s marketplace is all about personalized and proactive outreach to help lead businesses into the future of sales.

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