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Sales Strategy
How to Improve Online Customer Engagement
Apr 18, 2016 | Bonnie Sainsbury lock

If your goal is to improve your online customer engagement and ultimately drive new sales, there are lots of things you can do. Let’s take a look.

Social selling is a major part of today's sales and prospecting process. As part of that, you should consider is how simplistic your offers are. Keeping it simple is important because you often have seconds to get your message understood and actioned.

You achieve simplicity by focusing on your customers’ resources – those resources that they have the least of are what you should be focused on. For example, for some, it might be marketing skills. For others, it might be time. And for still others it might be the where to get started. If you can simplify an existing customer routine, you are much more likely to have them engage.

In fact, if you just remove the distractions you will have made great strides in improving the simplicity of your site and making your customer happy and more likely to engage.

Customers And Prospects: Shortcuts To Reach Goals

For your customer or prospect, it is important to discover a unique value proposition and then to find the shortest way to get to that unique value.

When you highlight things that help your customer find the shortest path to get what they want, they are much more likely to be interested in making the purchase.

You will have a very engaged customer when you have one that sees a simple way to get what they want from your site. You need to be always meeting the expectations of your customer. In fact, it’s a sure-fire way to enjoy customer engagement online.

You can meet your customers’ expectations by increasing your product/service relevance and communication. You achieve product relevance by providing testimonials, reviews complete instructions on using your product/service.

You need to have open lines of communication with your customers so that they can quickly get their questions answered. Online live chat can be one way to accomplish this. You should offer as many lines as communication as possible, including email, live chat, phone, social media.

You also need to make sure that you focus on creating the right channels with the right message at the right time, for your customer’s first step. Because if you miss them on the first step, they become your competitions customer, not yours. All of your customers will have their own preference.

Some will like social media; some will like email others will like a follow-up call from you. It’s a good idea to test your customer market before you choose.

Customer engagement is key to the success of your business. Being able to engage customers online has made it easier in many ways, but has also complicated the situation too.

About the Author

1e2e8a8Bonnie Sainsbury demystifies technology and social media for clients to allow them to become influencers in their field. Bonnie’s clients include authors, business owners and coaches who want to establish their brand online.

Named to CEOWorld Magazine's 2014 Top 25 Women in Social Media, Forbes 2013 20 Top Women Social Media Power Influencers and 50 Top Social Media Power Influencers. Co-host of Women Talking Tech, a periodic podcast where we discuss what's happening in social media. Mentor to teams participating in Startup Weekend Vancouver.

Using her marketing expertise and technical know-how Vancouver-based Bonnie is able to advise my clients how to implement change into their online and social marketing strategy to deliver results.

Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.

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