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Topics Covered: <a href='/resources/search/?query=Social Selling'>Social Selling</a> | <a href='/resources/search/?query=sales rep'>sales rep</a> | <a href='/resources/search/?query=sales professional'>sales professional</a> | <a href='/resources/search/?query=Social media'>Social media</a>
Marketing & Tech
The Canadian Professional Sales Association lock

In a survey titled "The New Social Media: Do They Enable B2B Selling." conducted by ESR Research with the assistance of the TAS Group asked approximately 400 B2B sales representatives about their experiences with social media. The results are as follows:

    • 86 per cent of respondents do not use Jigsaw nor has it helped them win a sales opportunity;
    • 69% of respondents do not use Twitter. Of those that do (31%), 20% have said that it has NOT helped them win a sales opportunity;
    • 35% have reported that LinkedIn has helped them sometimes or often to win a sales opportunity;
    • 51% do not use Hoovers or OneSource, or they have never helped them win a sales opportunity; and,
    • 8% of respondents have said Facebook has helped them win sometimes or often a sales opportunity.
The clear favourite among B2B salespeople was found to be LinkedIn.

For details from the survey, click here.

Click here to view this answer in French.

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