In getting anyone to do anything, you have to ask them. The more times you ask, the better your odds of them saying "Yes."
In sales, it's called the "close." And in sales, you're taught to close, or ask for the order again and again, in order to increase your chances of your prospect buying. But, simple repetition often makes people bored, irritated, or even moves them to act by leaving (which is the wrong action you want them to take).
You can overcome this problem with mindless unappealing repetition by using themes. And in doing so, you build trust while tapping into your prospects' emotions and lead them to buy. How? Discover how here:
The short answer is: By repeating certain themes, while not mentioning their opposites.
You can do the "sales and marketing things" wrong - on purpose:
Whether you're selling a product or a service, look at what you don't have to do. As an easy example, we'll use a U.S. savings bond:
Of course, you can and must use the "sales and marketing" call to action over and over and over. How?
Let's find out how, in a real case where one woman, asking her prospects to buy an astonishing 65 times in 18 hours, generated $480 million in today's dollars in sales during World War II . . .
She wove her overall theme into everything:
"Buying a bond is a sacred act"
This woman's used an overall theme: sacredness. Think of the higher purpose your contributions make when you donate money to a church or similar organization. That's sacredness. And you have a moral duty to contribute - otherwise, how do you feel when that contribution plate comes down the pew, it's your turn to put something in it, and you merely pass it on? That's how tremendously powerful using an overall theme (like sacredness) truly is: people end up with gnawing uncomfortable guilt and shame when they don't buy.
Here are some of the exact words Kate Smith used into appealing to restoring peace to the world and reuniting loving families:
This woman used variations of these throughout her 18 hours.
Importance of This Overall Sacredness Theme for You:
By using an overall theme (e.g., sacredness, freedom, Heaven on Earth, The Promised Land, world peace, ending hunger, self-realization, wisdom), you can forget about lots of standard sales and marketing techniques and focus on giving your prospects a powerful emotional reason to buy: they create or support something much bigger than themselves.
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