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Sales Strategy
Lori Richardson lock

Professional salespeople use the phone every day in some capacity. Those with minimal selling roles are in an office on the phones, and those calling on companies in person use the phone to set appointments, hold conversations, confirm meetings, and ultimately bring business to a close through the telephone.

The majority of us read our emails on our mobile devices and making calls almost constantly.

Do you get into the office, relax and then begin to plan your day? Or do you work a well-defined plan?

Success comes from planning and from using every minute efficiently in your selling day.

Why? Because a second gone, is a second you will never get back – time wasted surfing to do “research” – you know what I mean – you go to look up something about a company you are interested in and then end up on social media.

There is no time to waste in your selling day. Maximize it by working intelligently. Check out these tips for success:

Have a visual display – old-school whiteboard or a digital screen showing appointments that you have set today, or conversations you have completed. Visual reminders allow you to see what you accomplished today and this week. The idea of gamification for sales is that everyone can see what those on the team are doing and what has been accomplished.

While we are talking about visuals – I suggest you create one column to track prospects and one column to keep track of conversations with potential referrers – those people who can refer several sales opportunities your way. Why don’t more sales teams track that and review to see who they need to talk with?

Create an environment for success – a noisy environment will distract you, therefore, you have to stress a good environment. See if you can move to an end or quieter corner to produce better results. What you read – online and off contribute to your day as does the influence of the people you surround yourself with. If I was seated next to Fred Failure, who can’t bring in any new business and has 1000 excuses as to why I’d want to move. All of this factors in. Keep your mind positive and forward thinking.

Use power words and power phrases rather than weak words and weak phrases. Examples:

“If you could try to get back to me” is weak. Use, “Get back to me at ____”

“When you have a quick minute” is weak. Use, “Please get back to me at ____”

“You can try to reach me back at ___” is weaker than “Reach me at ____”

Be brief, be clear, and add value at every opportunity. You called me, I didn’t call you – so add value rather than small talk and I’ll listen to you. Tell me something that benefits me or that shares insight into something going on in my industry, company, or business in general.

Use chunks of time to do research and chunks of time to make calls. Insert them in your calendar and honor them. If you research before or after each call you might almost double the time it takes to make calls. Be smart by focusing on one thing at a time. I even update CRM in blocks – do you?

Set goals for yourself and add a fun spin to it. If you have tons of calls to make, it can seem like a very long day, week, and month. Find ways to make it more fun or interesting. Track those goals and award yourself a prize if you don’t have any team competition going on at the office.

Be confident – that’s the best thing you can do to be more successful when you are newer to a position. Understand enough for your voice to convey confidence since people want to work with people who are sure of themselves. As soon as a prospect asks a question and hears you hesitate or stumble to answer, they know you are not experienced. Instead have an answer for every objection and learn how to improvise.

Find two areas you can improve on and focus on those for 30 days. After that, choose two more areas. Soon, you’ll gain more confidence and strategies that work -- and by doing that, you'll gain more opportunities.

About the author:

Lori R As founder and CEO of Score More Sales, Lori Richardson lead efforts for B2B front­line sales growth and work with (or in conjunction with) technology brands worldwide. Lori’s a people person, a “super­connector” and she gets great joy in helping newer SDRs and other sales reps learn ways to grow net­new revenues.

Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.

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