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Topics Covered: <a href='/resources/search/?query=Sales Management'>Sales Management</a>
Social Selling and Tech
Jan 22, 2018 | Canadian Professional Sales Association lock

In the second episode of the Tech Product Review podcast series, guest expert Andrew Jenkins chats with host Bill Banham about how sales and marketing pros can use Feedly to grow their leads and gain new interest in products and services.

Listen to the show here.

Feedly is used by sales and marketing pros across the globe to help them accelerate their research, marketing, and sales efforts.

Read the transcript:

Bill Banham: Welcome to another tech review show with our wonderful guest expert Andrew Jenkins. Andrew, welcome to the show.

Andrew Jenkins: Thanks for having me.

Bill Banham: And I'm your host today, Bill Banham, and we are going to jump straight in. Today we are talking about Feedly. Andrew, tell us a bit about Feedly. What does it do? And how does it help?

Andrew Jenkins: Sure. Feedly is an RSS feed reader. It will pull in the RSS feeds of different websites, either by categories that they've organized, or from sources that you've specified. For example, if you want to pull in the RSS feed from Harvard Business Review, or from Forbes, or Entrepreneur Magazine, or Fast Company, all of those feeds are available to you and then you can organize them. So that if you want to organize feeds by a particular category, or topic, like productivity, or life hacks, Feedly enables you to do that so that as these RSS feeds refresh, Feedly has them organized into those different categories. You can, if I've got it all organized, then next week I come back, I'll get the latest and most recent posts from these particular sources sitting at the top of my page within each of the folders in each of the categories.

Over and above that, let's say I pick a topic, Feedly would give me recommendations of top sources for that topic. When I pick a particular source, Feedly will say, "Well if you liked that source, you may also like X, Y, Z." I found that incredibly helpful to build up a repository of sources, or a library of sources of content because they were recommending sources that I was unaware of that were relevant to the topics and themes that I wanted to capture.

Bill Banham: You've kind of given us a good overview there, and talked about some of the benefits. But as listeners will know by this stage, we're never scared to investigate the negatives. Are there any facets of Feedly you wish were different? Are there any shortcomings?

Andrew Jenkins: You're not able to store the content. As these are RSS feeds, as the new stuff comes in, the old goes out. And so you've got to have another solution to save content. If you have an article that it would be evergreen that you want to reuse, or that you want to come back to, it doesn't make that easy.

Bill Banham: Let's talk about cost, because that's always important right. Is there a cost to using Feedly? If so, how much is it?

Andrew Jenkins: You can start for free. Then as you scale up, it does get into a paid. If you're going to have a team situation, it's 18 dollars a month per user. If you're paying annually, it jumps to 24 if you're going to pay by month. But if you have a pro account, it's just for you, you know, you're look at something less per month than the 18, you have the option of paying per month or annually. A lot of these services would prefer you pay annually. Pay the money up front, and in exchange for that, they'll offer you some sort of discount.

Bill Banham: Now let's consider your experience of using Feedly. What would have been the big results that you personally have seen?

Andrew Jenkins: I've been able to take my, basically build a system or library of content across a whole slew of categories for my own needs and needs of my clients. Then be able to take what I've built in Feedly and transcribe it essentially, or import it into several other tools, leveraging what I've built in Feedly. That won't happen for everyone. But the main thing is, the ability that Feedly provides to discover and organize content by theme or a subject category, and give you the latest always in those particular categories, and recommend along the way is invaluable. Takes a lot of the heavy lifting away from you and affords you the ability to build a library, a sizeable library quickly and easily.

Bill Banham: Now let's consider if there are any competitors out there to Feedly. If so, who are they? And what separates Feedly from the crowd?

Andrew Jenkins: One of the reasons Feedly, I guess reached some degree of prominence was because of Google Reader. The rumor was Google Reader was going away, and Feedly was promoted as an alternative. I can't name anyone specifically by name, but RSS feed readers that are out there, a number of social media management tools enable you to pull in RSS feeds that you pick and choose. BuzzSumo enables you to set up some RSS feed. Slack enables you to import RSS feed into their platform. However, it's a lot more involved or manual to incorporate it into Slack than the likes of Feedly provides. But there are a number of RSS feed readers out there. It's a matter of, it's just about getting blog articles brought to you. You can set up an RSS feed that injects itself into an email and gets sent to you every day. You decide how you want RSS feeds to come your way.

Bill Banham: Okay, listen thank you. That takes us to our final biggest question in each episode and that is, Andrew Jenkins ranking out of five stars. Andrew, what would you offer to Feedly out of five stars.

Andrew Jenkins: I'm going to give it a rousing four out of five.

Bill Banham: Not too bad listeners. Well that just leaves me to say I've been your host Bill Banham, with our wonderful expert guest Andrew Jenkins. Andrew, thanks as always for joining me today.

Andrew Jenkins: My pleasure.

Bill Banham: And until next time listeners, get out there, check out all of these wonderful new tools that we've been talking about on the series so far. And don't be scared to pop us a notes and suggest other products that we should be checking out.

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