Search by keywords:
Search resources by: Competency
Content Format


Not a member? Sample unlocked content here.

Topics Covered:
Sales Leadership
Jan 3, 2018 | Canadian Professional Sales Association lock

The holiday season is upon us. Its that time of year when oodles of gifts are bought for family, friends and colleagues, end of year budgets are spent and salespeople can hit quota just in time for the new year.

To help set your campaigns apart from the competition, we've come up with some ideas to help you incorporate the spirit of the festive season into your sales and marketing communications. Here are our first five tips to combine your outreach efforts with a little dash of that festive feeling.

1. Add Festive Flavour to Your Brand

Updating your branding once a year to reflect the holiday season can go a long way to building extra rapport with consumers. Any costs associated with this can be justified by the fact that you can reuse these images for several years.

Try adding a holiday feel to your website banner, social media profile banners and profile pictures and offline properties such as the holidays special edition of your print newsletter.

Be mindful to ensure that festive tweaks to logos and images do not negatively influence brand recognition.

2. Holiday Specific Advertising

It is vital that your online and offline adverts embrace the holiday spirit. No one likes a scrooge in December. Be sure to add festive flair and holiday offers to your ads. For online ads, its always a good idea to direct traffic to holiday themed landing pages for data capture and purchases.

3. End of Year Updates

One of the best things about the holiday season is that people are a little bit more open and warm. This is a great sales opportunity. Try sharing more about you, the organisation and the principals of the brand at this time of year. Don’t be afraid to make that ask of a click, subscription or purchase. As we approach the end of the year it is also the perfect time for sharing tales from 2017, or top tools or news from the year.

4. Remarketing

For those in B2C sales, remarketing can be an incredibly helpful sales channel at this time of year. As people shop online for those gifts, you have opportunities to make your message and brand follow them around on the web and position offers through your communication channels based on the user’s prior history. The are lots of ways to remarket your holiday promotion. We’d suggest using AdSense and perhaps trying some video commercials on YouTube as a starting point.

5. Holiday Season Email Campaigns

The holiday period is a fantastic time of year to segment and target email subscribers with festive offers and content. Throw in a little bit of holiday happiness and your email campaigns can help drive lots of deeper engagement with your brand and online profiles. This idea is suitable for most businesses with healthy, CASL-compliant CRM and email campaign tool. It can also be adapted to a print or social media campaign for businesses without large email lists.

This content is exclusive for CPSA members

Become a Member

Already a member? Login to see full the article.

About the author:

Related Resources