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Sales Hack #10: IFTTT
May 12, 2016 | Shane Gibson lock

What is it? IFTTT, otherwise known as If This Then That, allows you automate key sales and social media software tools. It also has moved into automating the internet of things, allowing your smartphone to tell your lights to turn on once it detects you are within a certain distance of your home (Android or IOS device and a wemo connector for your home appliances are required). Anything with an API compatibly with IFTTT can have a recipe applied to it, this platform, in essence, can automate and integrate several apps and devices into a single process. For instance, you can have an email sent to you if a certain type of ad shows up on Craigslist and then tell IFTTT to text you when the email hits your inbox.

How do you use it to hack your sales?

There are numerous hacks, but I will share with you two that have really helped me recently on Twitter. For client monitoring and engagement you could for instance program it to email you a link to any Tweet mentioning your client’s name. I have found this very relevant for me to keep abreast of any new press or potential crisis’ that my clients are facing almost in real-time. A quick email congratulating them or offering them help (if the situation is bad) has created several opportunities for me in training and consulting work. The reason, of course, is timing, I contacted them literally as the positive or negative event was unfolding.

 

The second hack or “recipe” as IFTTT calls it, is to automate list building in Twitter. The reason why lists help sales growth is they increase followers and engagement from people specifically interested or focused on a certain topic. For my business, I set up IFTTT to create individual lists from people who tweeted using #tag’s that would make them a likely client, community member or alliance for me. It has been averaging me an addition 600 – 1600 new followers per month and has drastically increased my engagement on Twitter with my audience.

Here’s an example. I programmed IFTTT as follows: If a person tweets about #SocialSelling put them on the list “Social Sales Leaders.” Pretty simple formula, but in the past I was building this manually and it was effective but very time-consuming.

Once you list someone, especially labeling them as a leader (positive feedback) they are likely to follow you, or in many cases, tweet a thank-you to you. Here’s where the less automatic but important step comes in: once they follow you or thank-you follow them back and tweet a thank-you that is customized. Instead of just saying thanks for the follow, say “thanks for connecting here on Twitter, how are things at Hootsuite (or Socedo or wherever they work)?” That little bit of customization has helped me start conversations that lead to LinkedIn connections, webinar attendees or invitations to do training or speaking. Here are some of the topics you may want to base your lists around:

  • People who tweet about a specific conference
  • People who’s tweets contain links to specific sites
  • People who tweet about a specific topic nearby
  • People who tweet about your competitor
  • People who participate in specific Twitter chats related to your industry
saleshack 10

This is a very simple hack but don’t be too general. I chose #SocialSelling instead of a more general topic like #sales because it narrowed my audience. I also find conferences directly related to my niches and build a “recipe” around those two; sometimes the list ends up only being 30 people BUT in many cases, I gain 15 followers from it and engage with 5-10 new connections.

Remember that it’s not just about the list, it’s about following back and engaging those who respond to or follow us.

“That’s the “social” in social media or social selling. It’s about attracting them, engaging them and then moving them into the sales or relationship building funnel, and that takes real dialogue.”

This sales hack is an excerpt from Shane Gibson's new ebook "12 Apps and Hacks for Sales and Social Selling". Download his ebook, audio book and slides here.

About the Author
shane gibsonShane Gibson is an international speaker, sales trainer, and author on social media marketing, social selling and sales performance. He has spoken to over 100,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World. 

Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.

Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.
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