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Marketing & Tech
Sales Hack #12: IRL
Apr 10, 2016 | Shane Gibson lock
IRL is an exciting sales hack that most modern, tech-savvy social sales people forget about. It’s one of the quickest ways to generate ROI from social selling and close a deal. If you haven’t guessed already, IRL stands for “In Real Life.” All of these tools, dashboards, new followers, extra traffic, etc. don’t matter as much as building relationships and trust. In the words of Scot Heiferman founder of Meetup.com:

“Use the internet to get off of the internet.”

Some sales processes never require a face to face meeting, but even then try to deepen the relationship on a more engaging platform. If you’re communicating on Twitter why not suggest a quick Google Hangout? If you’re talking on LinkedIn with someone you feel is a qualified prospect that lives in your city, book an appointment to go see them or, at least, pick up the phone. This personal touch of humanizing digital will accelerate your sales process. Even if it doesn’t accelerate your sales process, meeting people face-to- face brings some humanity back into your day and improves quality of life. Real life interactions will improve customer retention, build relationships faster and give you a break from staring at a screen all day.

sales hack 12

(Left to right: Shane Gibson and Peter Aceto CEO of Tangerine Bank [@PeterAceto]
hiking the Grouse Grind together in Vancouver, BC. Peter and I first connected
on Twitter many years ago and have been doing business in real life ever since.)

This sales hack is an excerpt from Shane Gibson's new ebook "12 Apps and Hacks for Sales and Social Selling". Download his ebook, audio book and slides here.

About the Author
shane gibsonShane Gibson is an international speaker, sales trainer, and author on social media marketing, social selling and sales performance. He has spoken to over 100,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World. 

Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.

Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.
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