What is it? Twitter video is a much underutilized tool that Twitter rolled out last year. It allows you to respond with a 30 second video embedded in your tweet. This video works well on mobile and desktop platforms and can be recorded and posted directly from your smartphone, tablet or computer.
How do you use it to hack your sales?
One of our major goals in social selling should be deepening relationships beyond the mild flirtation that is precipitated out of 140 character limits on Twitter.
Building ten real relationships with real potential customers is way more important than gaining 1000 followers.
The battle isn’t just for attention it’s also for retention. Retention or memory of us. Imagine following someone on Twitter and instead of the auto-dm (automated direct private message) that most people sent they took the time to reply publicly to you and recorded a quick 15-30 second video thanking you and addressing you and your business specifically. Which one are you more likely to remember or have an emotional connection with? (Jim Keenan @keenandoes an awesome job of this)
This also works for questions people ask you about your products and services on Twitter. A quick 15-30 second video can answer many questions, and it takes less time than writing an email or a blog post. For added leverage you can embed and organize all of your Twitter videos on an FAQ page or for re-sending to people who ask the same question in the future.
This sales hack is an excerpt from Shane Gibson's new ebook "12 Apps and Hacks for Sales and Social Selling". Download his ebook, audio book and slides here.