What is it? Slideshare is basically the YouTube of documents. It’s a place where you load up presentations, infographics, e-books, and any other major form of a document. Slideshare was purchased by LinkedIn recently and for this reason integrates well with LinkedIn. Once you upload your presentation you can embed in any blog or webpage which allows the viewer to walk-through the entire presentation, without the need to download it and view it in PowerPoint or Keynote. Slideshare also has a large and active member base who views, comments, shares and downloads content that is posted to the site.
How do you use it to hack your sales?
I upload my PowerPoint from most of my seminars to SlideShare and then turn-on the option to capture leads within their dashboard. At the end of reviewing the presentation, a pop-up appears asking the viewer if they would like more information and to contact the author. After I present my seminar I supply the link to the audience and I often get inquiries via Slideshare for keynote speeches and training services. There are entire courses now available online that teach people how to use Slideshare presentations as lead generators. My average cost per very qualified lead runs $8-$12.
You can upload product brochures, e-books, sales presentations and a variety of other value-added pieces of content you use in your sale process. This will be a great resource for your existing clients and will also attract new prospects through Slideshare and is well indexed by Google.
This sales hack is an excerpt from Shane Gibson's new ebook "12 Apps and Hacks for Sales and Social Selling". Download his ebook, audio book and slides here.
About the Author
Shane Gibson is an international speaker, sales trainer, and author on social media marketing, social selling and sales performance. He has spoken to over 100,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.
Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.