This sales letter template is particularly effective if you are selling your products or services to other businesses. Although the principles between selling directly to consumers vs. selling to businesses are the same, there are subtle differences that you need to be aware of.
You will notice in this sales letter template that parenthesizes appear regularly. When you see one you will want to insert a specific reference that relates to the type of services you offer or a specific problem that your target market faces. This will enable you to use this template to quickly and easily create a sales letter or marketing email that will get you more new business. Here is the sales letter template.
Dear (prospective client); During lunch the other day a client asked an interesting question, "Why does one company consistently achieve outstanding results-and the others do not?"
It's been our experience that the answer hinges on (what types of factors). While on the surface this may appear deceptively straightforward, (implementing these types of solutions) is anything but simplistic.
If there's one thing we've learned in the (number of years you have been in business) of (briefly describe your primary service) is that (briefly describe the key factors that result in the difference between success and failure) becomes the critical difference between those organizations that achieve superior results and those that don't.
That's why I thought our latest publication (name of your free report or article) might be of interest to you. It reviews a highly customizable process for (achieving a specific result). The report is free and you can request a copy either by giving us a call (your phone number) or by visiting our website (your website address).
At (your company name) we focus on a specific mission: To (achieve what types of primary results). With over (number) of years of experience working with clients across the full spectrum of industries, we are highly respected for our experience and accomplishments in the areas of (key areas you work in).
I'm sure you will find the report to be helpful, and perhaps it will stimulate an interest on your part to learn more about how we might be of assistance to you. Regardless, I think you'll find (name of your free report) to be valuable reading.
Again, you can request your free copy by either giving us a call or through our website. I look forward to hearing from you. Best regards (name, title, company)
This letter can also be used very effectively as an email. When using this template electronically make sure that you include a full website address so that readers can click on it to obtain the free report or article.
The key to writing sales letters in the business to business marketplace is to adopt a tone that is both personal and professional. If you accomplish that and include specific references to the types of problems your company solves, this letter should result in a large number of prospects expressing interest in your services.