Articles

Search by keywords:
Search resources by: Competency
Content Format
All

MEMBERSHIP UNLOCKS OVER 2,000 TOOLS, RESOURCES & MORE!

Not a member? Sample unlocked content here.

Topics Covered: <a href='/resources/search/?query=Sales Management'>Sales Management</a>
Sales Strategy
Jul 19, 2018 | Canadian Professional Sales Association lock


In the July 2018 CPSA SalesProChat podcast, we'll consider how to put the science into your sales strategy.


Our guest is David Hoffeld, CEO and chief sales trainer at the Hoffeld Group. He has pioneered a revolutionary sales approach based on neuroscience. social psychology and behavioral economics that radically increases sales. In fact, if you are looking for someone who bases sales strategies on scientific evidence, David literally wrote the book on it. He is the author of the groundbreaking book The Science of Selling, published by Penguin Random House.

Join the #SalesProChat Twitter chat, July 26, 1 pm Eastern / 10 Pacific


A sought-after sales thought leader and speaker, David Hoffeld works with small and medium businesses to Fortune 500 companies showing them how to align their sales behaviors with how the brain naturally forms buying decisions.


Listen to this episode and discover:


* The science behind how buyers’ brains create buying decisions

* How a more scientific understanding of the harmony between the buyer and seller can amplify the chances of making the sale

* How can leaders equip salespeople with the specific knowledge and skills needed to thrive in today’s challenging selling climate

* What goes into architecting multi-pronged, science-based sales strategies to outsell competitors?



More About David Hoffeld


Because of the results his insights generate, David has lectured at Harvard Business School and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, Fast Company, Harvard Business Review, Investor’s Business Daily, INC, Forbes, CBS Radio, Fox News Radio, and more.


Prior to forming the Hoffeld Group, David Hoffeld was a top performing and award-winning sales person and sales leader for numerous organizations. He has earned a Master’s Degree and studied selling at Harvard Business School.


David Hoffeld is a popular trainer whose entertaining presentation style weaves humor, stories, and science together in a way that engages the audience and provides them with proven strategies they can use immediately. David has been bestowed numerous awards from Toastmasters International and is a member of the National Speakers Association, American Society of Training Directors and the Society of Personality and Social Psychology.


Join the #SalesProChat Twitter chat, July 26, 1 pm Eastern / 10 Pacific

This content is exclusive for CPSA members

Become a Member

Already a member? Login to see full the article.

About the author:

Related Resources

Need to get in touch with us?
Toll free number
1 888 267 2772
Membership Access
Sign in or join us to unlock over 3,000 tools, resources and more!