In 2017 the art of personal branding is no longer a nice-to-have, it a necessity.
Whether you’re looking to connect with like minded people to expand your network, to find a new job, or to drive sales, online branding will be an integral part of your game plan.
In reality, how can someone know what you do or what you can offer if they don’t know your name or how you can help? This is where online branding plays a huge role in helping you tell your story and connect with a wider audience.
When done effectively, online branding will help you position yourself as the go to solution for your audience by providing them with answers or solutions to a specific niche.
Getting Started with Online Branding
1. Decide on a Niche
You can’t be everything to everyone. Zero in on who your target market is, and who you are best suited to connect with. Whether it’s technology, wellness, food, entrepreneurship, sales, or anything in between, you need to position yourself as an expert in your chosen field.
2. Start Blogging
Assuming you already have a website (and if you don’t it’s time to create one), the next step is to create a blog. Your focus should be on quality over quantity. Start off by creating long form, informational posts that serve your niche. Blogging is a form of inbound marketing and it’s an excellent way of building trust with your audience, and when your customers and audience trust you, they will follow and buy from you as well.
Make sure the look and feel of your blog is consistent with your website and the logo, colours, fonts, images, etc. all complement each other nicely. All of this makes up your brand so it should not be overlooked!
3. Share on Social Media
Now that you have a blog, you have great content to share with your social networks. Whether it’s Facebook, Instagram, YouTube or LinkedIn, it’s important to have a social presence.
Make sure your social profiles all match the same message you have on your website and blog to maintain consistency. Most importantly, don’t be afraid to show your personality, it’s what will help you stand out!
Although this approach is not expensive, it requires an investment in time to get things going. By getting started with this three step approach to online branding, you’ll be well on your way to creating a personal brand and connecting with others.
Now what are you waiting for? It’s time to start branding yourself!