With an ongoing skills gap existing in the sales profession, the Canadian Professional Sales Association sought to better understand the state of the sales profession in Canada, and commissioned the first New Sales DNA report.
Using data collected from a survey of 500 sales professionals, the report explores where the profession finds itself at the end of 2017 by examining the demographic make up of the profession, changes in sales strategies and tactics, and the future of the profession through the eyes of those currently active in it.
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