Here's the bad news: the overwhelming majority of voicemails are not returned simply because they're lousy. Period.
Worse: every tele-sales rep is leaving the exact same tired and worn message over and over again. It is little wonder that the return call rate from voicemail messages is less than 1 per cent and that your prospect erases your voice mail in less than 15-20 seconds
Before you can leave a 'killer' voicemail message it is important to know precisely what prospects despise about the prospecting messages they receive. By knowing what to avoid, it is easier to craft a compelling and intriguing message. Here are the five most 'hellish' voice mail messages.
#1 The Vomit
The vomit VM message is one where the sales rep throws up virtually everything about his company, services, results, unique selling propositions, success stories- you name it - in the hope that something will 'stick.' Your busy prospects have neither the time nor the inclination to listen to your speech. Don't waste your time or theirs. Stop the vomit.
#2 The Bland
The bland message is one that a rep has left for the last 23 prospects. It sounds tired, fatigued and 'read.' It screams, "I hate doing this and what's the point?" Given that over 85% of your VM message is actually delivered by the tone of your voice, this message will never inspire a return call. Ever.
#3 The Race
On the opposite end of the spectrum is the 'race' message where the telephone rep zips through his scripted message including the phone number. Rushed and irritated because leaving messages has not produced a single call, this sales rep is simply going through the motions and getting the task over with. Meanwhile, the prospect picks up every single annoying nuance and just as quickly deletes the message.
#4 The Cheesy
Cheesy messages use hype and exaggeration hoping to entice a return call, "Hi Amybeth, this is Jim Day calling from ABC Recruiters. Amybeth, if I could reduce turnover by 30% or more a year, would you take a moment to call me back?" Gag! While 'benefit oriented' cheesy messages NEVER get returned because the prospect knows perfectly well that results like that will never happen even if Jupiter is aligned with Mars. What they hear is 'slick' and untrustworthy.
#5 The Incompetent
Sadly, the majority of messages are delivered incompetently due to a lack of preparation and practice. These message are filled with ‘ums…" and "ahss…"; repeated phrases; stuttering; throat clearing; disjointed thoughts; poor grammar. You get the picture.
So…are you guilty of one of leaving one of these messages?
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