Many employers spend a great deal of time and effort on the interview process but fail to conduct a thorough reference check on potential employees with past employers. As a sales manager, it is your responsibility to the company to find out everything you can about the candidate before you extend an offer of sales employment to them. You should speak to several references. DO NOT SETTLE FOR ANY LESS THAN THREE REFERENCES FROM BUSINESS ASSOCIATES. For sales personnel obtain a 360 degree perspective by speaking with a candidate’s supervisor, sales manager, peer and customer. The following guidelines will help you extract the most information from a reference check:
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The Canadian Professional Sales Association (CPSA) is a national organization of 30000 sales and marketing professionals. Members receive significant savings on travel, business costs and more. The CPSA also offers exclusive sales training and certification programs.