In theory, writing sales emails seems super easy. You can write an email template, blast it to hundreds of leads, and all from the comfort of your desk. But the reality is that writing sales emails is actually pretty tough. You have to think of just the right thing to say, to the right person, and at the right time. You need to be convincing, polite, and effective, all at once.
And more often than not, your sales emails get sent right to spam. Other times, they get read, but not replied to. Email can be one of your best friends as a sales person, but only if you know how to write sales emails that people will actually want to open, read, and reply to.
Use these strategies to improve your sales emails.
A great subject line should pique interest, so keep it short and enticing. Using the prospect’s name and asking a question are both good ideas. But using spammy words like “complimentary,” “solution,” or “sale” will likely get you ignored.
If you don’t, prospects won’t give you the time of day if you couldn’t even be bothered to get your facts straight.
About the Author:
Matthew has over 20 years of sales and sales management experience. He is the founder of SalesHub, an inbound marketing agency that helps companies generate leads, boost revenue, and adapt to the new way customers buy. When he’s not helping companies improve their revenue, he trains and competes in half ironman distance triathlons to “relax”.
Disclaimer: The views and opinions expressed in this article are strictly those of the author. CPSA does not endorse any of the companies, products and services mentioned within this article.