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Topics Covered: <a href='/resources/search/?query=Sales Success Summit'>Sales Success Summit</a>
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Jan 14, 2022 | Steve Slaunwhite

As a sales professional, you need to write as persuasively as you talk and present. Those who can craft highly effective prospecting emails, call scripts, sales decks, and other communications have the edge. They're able to connect with and engage more prospects and convert them into more sales.

Want to add the latest copywriting techniques to your repertoire of selling skills? In this Sales Success Summit session, copywriting expert Steve Slaunwhite will show you field-tested techniques for writing motivating sales messages that get the job done. You'll walk away with practical writing tips and formulas you can use immediately to boost response rates, get more prospects into the pipeline, and close more sales.

In this interactive session from our latest CPSA Sales Success Summit, you’ll learn:

  • Three techniques for writing prospecting emails that can double response rates
  • How to write an "interest-building question" that boost results in call scripts
  • The formula for writing an "elevator pitch"-style product description that gains the immediate interest of prospects
  • What you must include in an email's subject line to ensure it gets opened.



Your Speaker: Headshot - Casual - High Res

Steve Slaunwhite, Sales Copywriting Expert & Author, The Everything Guide To Writing Copy (Simon & Schuster)


Steve Slaunwhite began his career in sales before switching to copywriting (which is just another form of sales!) Today he is considered Canada's go-to sales writing expert. Steve specializes in teaching sales teams how to write more strategically and in a way that gets significantly better results.

His workshops and customized training programs focus on field-tested techniques for crafting better sales emails, call scripts, sales decks, LinkedIn messages, and other communications. The sales teams he works with quickly learn to write better and more strategically — and engage and sell more prospects.

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