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Topics Covered: <a href='/resources/search/?query=Sales Success Summit'>Sales Success Summit</a>
Accredited Partner Insights
Mark Cox, In the Funnel lock

Selling well matters. 39% of the time, a B2B purchasing decision favors the company that sold better versus the company that had the best price, quality or service features.

This session from the latest CPSA Sales Success Summit will teach the 4 key elements of the In the Funnel Sales Playbook that will enable you to become the company that “sells better” in 2022.

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mcMark Cox has sold, structured and negotiated some of the largest single-sale transactions in North America, including a billion-dollar transaction with a top-10 U.S. bank. After 20+ years working for large corporations, Mark founded In The Funnel (ITF) Sales Coaching with the mission to dramatically improve the performance of business-to- business sales teams. With a focus on strategy, process, tools and discipline, Mark has helped hundreds of companies achieve predictable, doubledigit sales growth by implementing ITF’s proprietary Sales Playbook. Mark has been named one of the leading sales consultants of 2021 by Selling Power Magazine. He has also been appointed as a partner with the Canadian Professional Sales Association, with all ITF training content being officially accredited by CPSA. When not coaching clients to sell better, Mark can be found goal tending in the local hockey rink, playing drums, or fitness training.
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