Top-performing sales professionals cannot succeed if the company’s sales plan is flawed. Without question, the capabilities of your sales team are critical to your company’s success, however, people are simply one component of the sales plan.
As sales leaders, we also need to think about sales strategy, team culture and structure, sales process and sales technology – all of which contribute to the success of our sales organization. In this interactive webinar, we will address this topic and discuss how to build your sales playbook for dramatic sales growth in 2021 with data, examples and insights in four key areas:
- Value Proposition – Building a clear, concise and compelling message for your business.
- Target Market – Identifying, documenting and prioritizing a list of ideal prospects for your product or service.
- Demand Generation – Turning your list of prospects into qualified sales opportunities.
- Execution – Putting it all of the above into practice to produce real results.
Mark Cox has sold, structured and negotiated some of the largest single-sale transactions in North America, including a billion-dollar transaction with a top-10 U.S. bank. After 20+ years working for large corporations, Mark founded In The Funnel (ITF) Sales Coaching with the mission to dramatically improve the performance of business-to- business sales teams. With a focus on strategy, process, tools and discipline, Mark has helped hundreds of companies achieve predictable, doubledigit sales growth by implementing ITF’s proprietary Sales Playbook. Mark has been named one of the leading sales consultants of 2021 by Selling Power Magazine. He has also been appointed as a partner with the Canadian Professional Sales Association, with all ITF training content being officially accredited by CPSA. When not coaching clients to sell better, Mark can be found goal tending in the local hockey rink, playing drums, or fitness training.
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